If you check out the image orientation of popular Instagram images, you will find that more than 90 percent of the photos in portrait orientation are more popular than their counterparts. Next comes the orientation part, Portrait Vs Landscape. But, you will not be able to maximize the use of available screen size. You can still upload your 2:3 images to Instagram by adding a white border. But, I strongly recommend using an aspect ratio of 4:5 for your images on Instagram. They also support an aspect ratio of 1:1, the square format. Thus, images with an aspect ratio of 4:5 work perfectly for Instagram. So, they have considered the aspect ratio of medium format cameras into account. Instagram is designed with photographers in mind. If you are using a DSLR camera or a mirrorless camera, then you will be capturing the images in a 2:3 aspect ratio by default because of the camera sensor size. When it comes to Instagram, aspect ratio matters, you cannot upload the image in any aspect ratio to Instagram. Lightroom Export Settings for Instagram.
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